Proposal

What is the intended idea / concept behind the proposed project or animated short?

I intend to create a 3D model of the Southbank centre and project a digital map onto the building so that I can project what I want on the side on the building. I chose to do it on a 3D model instead of the real building because I wouldn’t be able to afford the equipment needed to do it on a building that size. I will project images that represent what the Southbank centre has to offer such as the skate park and at the end I will ‘knock down’ the old building and rebuild it as the new building they are planning to build. I will be impartial and only show what the centre is known for. I want this piece to build awareness for the Southbank centre and show what it is going to look like.

Describe the intended audience:

When doing research on the Southbank centre it was clear that they wanted to get younger audiences to be more interested in going to the Southbank centre. So I decided I’m going to aim my project at them. I think it will be affective because it’s very visual and more interesting to make the audience interested in the centre. This will also be a able to shown on social media so that it has more chance of being shown to more of an audience that if it was just shown at the centre.

How will this project extend your or your team’s creative and technical skills?

I will be using a new software that I have used once before, I will be using Maya. I’ve chose this one because even though I haven’t done much with it I know that I will be able to create the look I wanted with it. I will also be using after effects. I’ve used this software a lot before but I will be using it in a different way. 

Outline how the practical work will be carried out by you /the group (division of labour) and the time-scales involved for each task:

The first thing I need to do is research want are the most important things about the Southbank centre, this will be used to what I will be projecting onto the building. I will do this in weeks 2/4.

The next thing I will need to do is research Maya and start of my 3D model of the Southbank. Week 4.

Continue working on my model and hopefully finish it. Weeks 5/6.

Work on my presentation for R&D. week 6.

Research projection mapping and start it of. Week 7.

Complete the mapping and make sure it is right for the Southbank.

8/9.   

Put both the model and the map together and make sure it works. Make final changes to any of the work to make sure it looks the best I can be. Weeks 10/11.

What other work (by animators, designers, film-makers, writers, digital media producers, etc.) is relevant to your project? (This work may either be relevant for its conceptual or technical similarity):

Box by the creators project and the projection at Disney land that the project onto the castle where one of the first projections I saw and inspired me to create something like that. Since then I’ve seen a few more projection-mapping videos that have also inspired me like the Ralph Lauren projection. I’ve always wondered how it was done and wanted to recreate a similar look.

List any critical texts that are relevant to your conceptual intentions:

‪Visual Effects in A Digital World: ‪A Comprehensive Glossary of over 7000 Visual Effects Terms, By Karen Goulekas.

Creating the Art of the Game, By Matthew Omernic

Maya Manual, By Dan Lavender